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Last night I stayed up late to watch Jon Heder host Saturday Night Live. I believe it is the first time a member of our faith has ever hosted the show. And I don't count Steve Martin or Tom Hanks. Toward the end, a commercial for Burger King came on and it was worse for me than if I'd seen a horror movie before going to bed.
What is with this campaign?! Yikes! A man is riveting the steel of a new sky scraper together, only he's really tired so it's slow going. The person on the other side of his column is riveting like gang busters. After a moment, the gang buster peeks around the column revealing himself as the Burger King. My, what a large head he's got, grandmother! And my, what a large smile! They scare me as no clown has ever scared me. If I looked around a column 20 stories above the earth to see that frightening mug, no doubt I'd give in to my vertiginous tendencies and plummet to my demise, likely breaking every bone in my body on the steel skeleton all the way down.
But this is not the only ad of this variety. What about the lumberjack (and I'm ok)? As his most recent newly dead tree topples, the creature from the golden grease vat pops up offering a meat on top of meat on top of meat breakfast sandwich. Honestly, I'd rather here a banjo playing in the distance than be spooked by the King.
And what does the slogan "Wake up with the King" imply anyway?
Both commercials end with this satanic sovereign jokingly endangering the lives of these new recruits. Yeah, I've got my eye on you, Mr. Burger. You can't fool me with your plastic grin. I can see the evil behind those crinkly eyes! You'll lure the trusting hungry into your false kingdom, only to kill them slowly with ultra processed fast food. Well, not ME, by jove!
Hear this Burger King: your campaign isn't working! I'll be staying away from your monster monarch and your artery clogging repast.